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Target Custom Audiences

Number of Guide Steps: 2

In the realm of highly personalized and strategic advertising, Vision VX introduces a powerful feature that empowers advertisers to fine-tune their campaigns with precision and sophistication: the ability to target custom audience segments.

This includes the utilization of both client-supplied 1st party data and data provided by Lee.

Furthermore, this area presents a unique opportunity to delve into more niche-level details, such as Net Worth and Credit Score, offering advertisers an unprecedented level of granularity in audience targeting.
Remember, to use the VX Training Voice Assistant to guide this training.
Steps in the Guide:
  • 1. Custom Audience Targets with 1st Party Data
  • 2. Niche Financial Targeting
Step 1

Custom Audience Targets with 1st Party Data.

Vision VX recognizes the importance of leveraging first-party data to create highly targeted campaigns. Advertisers can seamlessly integrate client-supplied 1st party data or data provided by Lee into their campaigns.

By selecting the appropriate type of 1st party data – whether it be IP lists, address lists, or other client-specific datasets – advertisers can craft campaigns that resonate with their existing audience, ensuring a personalized and relevant user experience.

Sales reps can seamlessly mark their campaigns for 1st Party Data targeting by specifying the type of data they and the client will be providing. This may involve indicating whether IP lists, address lists, or other custom datasets are being used.
Step 2

Niche Financial Targeting.

Going beyond standard demographics, Vision VX introduces the Financial Targeting feature, enabling advertisers to explore more niche-level data related to the financial profile of their audience.

This includes parameters such as Net Worth and Credit Score, providing a nuanced understanding of the financial context of their target audience.

This level of detail allows advertisers to tailor their campaigns to individuals with specific financial attributes, ensuring that their messaging aligns with the unique needs and preferences of this niche segment.
Continue Training

Proceed to the next course, Set Geography.

Next Course : Set Geography
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