This transformative upgrade ushers in a new era of client-centric sales, significantly departing from our previous approach that was primarily proposal-centric.

A focus on clients first.

With Vision VX, we acknowledge the fundamental importance of providing a space for our sales representatives and customers to engage in meaningful interactions, allowing them to delve into crucial information even before formal proposals are developed. This shift places the client at the forefront of our approach, with a focus on their unique needs and aspirations. One of the pivotal changes in this paradigm shift involves the creation and management of clients, a process that encompasses the configuration of their preferred geographic target areas and a thorough review of audience insights.

Proposals are now called campaigns.

Furthermore, Vision VX introduces a novel perspective on proposals, redefining them as comprehensive campaigns. We have embraced this transformation as we understand that clients do not merely invest in proposals; they seek sophisticated campaigns that seamlessly align with their business goals and objectives. Our newly introduced campaign feature empowers you to set the campaign's time period, establish the advertiser's goals, and allocate the total budget for the campaign. This strategic shift ensures that the solutions we offer are not only tailored to our clients' needs but also equipped with measurable results and time-sensitive information.

New recommendation engine.

One of the remarkable enhancements in Vision VX is the recommendation engine, meticulously built from the ground up, drawing on invaluable insights derived from our experience with QikEngine. We've recognized the need for our recommendation engine to provide a holistic overview of the entire spectrum of available solutions. A noteworthy achievement is the engine's newfound ability to recommend both local Owned and Operated (O&O) solutions in both print and digital formats, significantly broadening the horizons of client possibilities.

Customized fulfillment.

In addition to these significant changes, Vision VX emphasizes the importance of providing customized fulfillment and a white-glove service experience for our esteemed advertisers. As part of this endeavor, client analytics are being transitioned out of the Vision platform, designed exclusively for sales, and seamlessly integrated into TapClicks, a dedicated system for client analytics and retention. Notably, we are also enriching the features in TapClicks to incorporate the data insights that our clients have cherished from the Vision Analytics suite.

Unified analytics.

This transition ensures that all your client analytics and related information are consolidated into a single, user-friendly platform, TapClicks, including those pertaining to Owned and Operated services. This streamlining of information guarantees that your clients' experiences are as seamless as possible.

In summary, Vision VX is designed to be your powerful sales engine, facilitating the creation of tailored client solutions and streamlining the fulfillment process. In contrast, we invite you to view TapClicks as your dedicated retention engine, where results are reviewed and the foundation for sustained business growth is laid. This shift represents a fundamental transformation in the way we engage with clients and underscores our unwavering commitment to providing the highest level of service and innovation.